Working Theories.

Working Theories started in response to a reality every operator recognizes but few can name:
the world is changing faster than our understanding of it.

In the past, decisions were made from stable assumptions about markets, playbooks, tools, and teams.
Today, the most dangerous posture is certainty.

AI compressed timelines, rewired how teams are capable of working, and made yesterday’s best practice feel like folklore.

Transformational change is here and we believe companies need to dramatically shift how they strategize, experiment, and build Internal Tools.

Our mission is simple: document the reality of what's working today and analyze the impact of what's about to change.